Archive for April, 2009

Want to reach a hefty piece of the populace with a viral element that continues to spread faster than the flu? Then take your direct marketing campaign and pair it with a video element that can’t be contained to a small audience.

Video technology has become easy for the average marketer to master. Because of this, savvy direct marketing entrepreneurs have initiated a strategy that always includes, if not focuses on, video marketing to convey their message.

Companies or solo entrepreneurs have a budget in place for their direct marketing video creations. You can do it yourself on a shoestring budget, or hire a professional if you’re willing to pay a bit more for top quality. You have the flexibility to expand the budget and the production crew if you want the video to project a more professional image.

Using video in your direct response marketing allows your customer a multimedia experience. They can read captions, hear and see your products and the people (or person) responsible for getting it out to the marketplace, which builds trust and brand recognition.

Sometimes your product or service may be promoted better if you can show an example of it in action – or prove your results by letting them watch it as if it’s occurring live. If you have satisfied customers on your roster, ask them if they would be willing to be filmed for their testimonial rather than have it included on your site as text. This goes a lot further in convincing your prospect that your products and services are reliable and worthy of their investment.

“Monthly traffic generated by YouTube is now equivalent to the amount of traffic generated across the entire Internet in all of 2000.”

Re-read that powerful statement of fact above. The traffic one, single social networking site generates each month is equal to the entire World Wide Web’s traffic tally in the year 2000. And the surge is growing, not slowing down.

YouTube video marketing has become a potent tool of choice for online entrepreneurs who want to capture their fair share of attention from a target audience. Online marketers used to work hard to ensure their own websites ranked well ion the search engines so visitors of the right kind would be led their way.

Now, online entrepreneurs are going to where the demographic hangs out – on YouTube, and employing savvy video marketing techniques that help funnel traffic from the popular viral video site to their own personal domain for conversions and sales.

It’s a given that if you want to use video and ensure it has a chance of going viral, then you choose YouTube over all over video media outlets online to ensure success. You have to start by creating your own Guru category YouTube video marketing channel that people can subscribe to.

Watch the length of your YouTube video marketing creations. Your demographic has a short attention span, so work with a five-minute timeline or less – don’t try to meet the 10-minute maximum minute marker because your audience may click out and move on elsewhere.  And make sure you work extensively on creating a following for your brand, not just posting videos and leaving the site – you can interact with your audience via video comments and responses that make the entire process much more interactive and personal!

If your business has a presence on the World Wide Web, then you’re going to have to utilize Internet video marketing as one of the tools in your arsenal for success. It’s not enough to be a text-based company anymore – consumers expect (and demand) to see more high-tech media formats from your company.

Audio has made quite a splash in the online marketing scene, with everyone jumping on the podcast bandwagon. But as the cost of Internet video marketing has plummeted, it’s had an inverse effect on the amount of users who now employ video in their strategy for more traffic and conversions.

Video marketing has had a hand in creating many online sensations. Traditionally reserved for those who had deep pockets and access to a top notch reserve of media experts, Internet video marketing is now the everyman’s media format of choice.

Solo entrepreneurs as well as CEOs of billion dollar companies wield the power of video marketing to reach out and grab the attention of their target audience. They know the deep impact it has over a captivated online audience.

If you plan to use Internet video marketing in your own online strategy for success, then you’ll need to learn how to master the concepts of what makes a video go viral. It’s these bite-sized viral videos that will funnel millions of your chosen demographic to your website, converting them into loyal, paying customers who are enthralled by your expertise and what you have to offer.

If you’re selling or promoting products or services online, then it’s essential that you learn how to wield the power of video marketing. This can be intimidating for many men and women who aren’t tech savvy individuals.

Marketing video technology has grown simple for the average consumer. Instead of bulky video cameras, which used to be so large they caused pain to the videographers, video cameras that you can use for your online marketing efforts are often small enough to fit in your pocket and light enough that you keep checking to make sure you still have it.

Direct marketing has evolved from a hard-sell push to a peer-based recommendation that’s often used with multi-media formats – including audio and video marketing. Your consumer no longer has to wade through boring text – he or she can see and hear your direct marketing message and become instantly connected to you on a higher level.

The marketing video technology can be centered around screen captures or live image recordings. You can use a tool that’s easy for new videographers to use such as the Flip Video – where you simply point, click and record.

They even make the editing process pain-free. Or, if you prefer to work online and capture the computer screen, you can use a tool like Camtasia to enhance your direct marketing message.

Video marketing campaigns are being used all over the web now – on social networking sites, on sales pages to replace text-based copy, and as the actual product delivery system that consumers are willing to spend more for because of the increased perceived value. If you’re not utilizing it yet, you’ll be in danger of being squeezed out of the marketplace by your competition.

The Direct Marketing Society Announces the Launch of the:

“Direct Response Video Marketing Online Education Series”

A Simple Video Camcorder + You + Social Media Online = More Sales for You!

Imagine How Simple it is to use a $129.00 Flip Video Camera to Boost Revenue for your business…and it gets better - you actually use FREE sites across the Internet to reach your target market!