Archive for April 30th, 2009

Want to reach a hefty piece of the populace with a viral element that continues to spread faster than the flu? Then take your direct marketing campaign and pair it with a video element that can’t be contained to a small audience.

Video technology has become easy for the average marketer to master. Because of this, savvy direct marketing entrepreneurs have initiated a strategy that always includes, if not focuses on, video marketing to convey their message.

Companies or solo entrepreneurs have a budget in place for their direct marketing video creations. You can do it yourself on a shoestring budget, or hire a professional if you’re willing to pay a bit more for top quality. You have the flexibility to expand the budget and the production crew if you want the video to project a more professional image.

Using video in your direct response marketing allows your customer a multimedia experience. They can read captions, hear and see your products and the people (or person) responsible for getting it out to the marketplace, which builds trust and brand recognition.

Sometimes your product or service may be promoted better if you can show an example of it in action – or prove your results by letting them watch it as if it’s occurring live. If you have satisfied customers on your roster, ask them if they would be willing to be filmed for their testimonial rather than have it included on your site as text. This goes a lot further in convincing your prospect that your products and services are reliable and worthy of their investment.