Archive for May 31st, 2009

Do you want to get 500% greater response to your Las Vegas videos marketing campaigns?  Simply format your ad to seem like it is a news spot.  It is proven that people will read or watch the news but quickly pass over obvious advertisements.  News means facts, authority; listen close and be informed.  On the other hand, we have conditioned ourselves to tune out blatant ads.

Think about it.  What do you pay attention to when there are many things taking up your interest:  An ad that tells you to buy XYZ because it does this, this and this (blank-eyed stare)?  Or a news-like program that tells you about some new process or service that is taking the country by storm and, by the way, you can get it here?

So, instead of producing a Las Vegas videos marketing ad campaign that is straight out sales copy, turn your copy into a news story with benefits sprinkled throughout.  Keep it concise and leave out all pressure to buy.  This is where the “take action” part of AIDA isn’t necessary.

Just the fact that you came across in an authoritative, informative format will cause the viewer to take action.  People like to think they are intelligent (well, we are!) so telling them through the news leads them to make an informed decision – on their own.

Try it the next time you put together your Las Vegas videos marketing campaign.  Use charts, graphs and other props as you demonstrate your product or service.  Give your “pitch” masked in a news style and just watch what happens.