There seems to be a bit of mystery surrounding how to create direct response infomercials for YouTube but there doesn’t have to be.  Of course there are some things to assemble before you start including software, recording equipment and a way to edit the recordings. (And don’t forget the actual script that you will be following.)

First of all, to create a script, you’ll want to think much like you would for written sales copy.  You can actually follow a sales letter you already have written as your script.
Then you can record a simple but professional infomercial using Camtasia Studio and Microsoft PowerPoint.  Done properly these “commercials” will do the trick without having to do a talking head style video.

But the best option for reaching your potential customer is to use some kind of live action or “talking head” video.  This requires more equipment and software but is not as difficult to master as it first seems.

There are plenty of inexpensive options as far as video cameras for recording your infomercial.  And the newer equipment like the Flip Mino allows you to do a recording and instantly upload it to YouTube (assuming you don’t need to make any edits).

Once the video is recorded, you should edit it with some kind of software like Sony Vegas Movie Studio.  Here you can cut out the missteps, include text and add a watermark to your video that helps to brand you and your product.

The point of a direct response infomercial for YouTube is to convey your message in as short a time as possible, all the while showing your customer the benefits your product of service provides.