When the Internet came on the scene, a whole new avenue of marketing came to light: digital marketing.  The premise of digital marketing has existed since the birth of marketing.  Only now with the advent of the Internet, it has brought blogs and regular content websites, as well as streaming video. Not to mention mobile phones with the ability to surf the ‘net.  Electronic marketing comes to us from all directions.

Essentially, digital marketing has two approaches: Push marketing, which is when a business actively sends marketing messages via email or RSS feeds to the consumer.  The basis of this type of digital marketing is getting permission from the prospect to send emails or continued RSS feeds.  This is how successful marketers, both online and offline, build and maintain their businesses.

The other approach, that of pull marketing, involves the consumer when he or she is searching for information and lands on your site, sees a banner ad, a catchy title to a video which leads him or her to view more about the subject, which may tell them to buy or subscribe.

As you can see, any business will use both approaches to digital marketing, by making a content rich site that answers specific topics or has ads, which answers the viewers’ burning questions.  Then where appropriate, you get them to give their name and email contact information so you may continue to market to them.

It’s almost hard to imagine a time when we didn’t have digital marketing.  And the proper use of both push and pull digital marketing can make the difference between a living growing business and one that dies before its time.